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Brahme, Maria E.; Gabriel, Lizette; Stenis, Paul V. – Journal of Library & Information Services In Distance Learning, 2016
Journey mapping, a method of collecting data that illustrates individuals' paths toward a specific goal, was originally developed for use in retail/customer service environments. Much of the literature describes its application in examining customer behavior when navigating merchants' Websites, allowing researchers to examine the effectiveness,…
Descriptors: Distance Education, Use Studies, Academic Libraries, Graduate Students
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Brahme, Maria; Gabriel, Lizette – Journal of Library & Information Services In Distance Learning, 2012
Electronic books are evolving at a dizzying pace, challenging academic librarians to keep patrons informed about the growing number of features of these resources and their various and varied limitations. It sometimes seems as if students are pleasantly surprised by the ease with which electronic books are accessible as often as they are…
Descriptors: Academic Libraries, Feedback (Response), Distance Education, Technological Advancement