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Secore, Scott – Strategic Enrollment Management Quarterly, 2018
The reasons a student may choose a particular institution when seeking a postsecondary education are many. However, campus visitation--more specifically, the campus tour--is frequently cited as the most important aspect of the college recruitment process. Correspondingly, in a hypercompetitive and fiscally afflicted higher education market,…
Descriptors: Enrollment Management, College Choice, Decision Making, Higher Education
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Bambhrolia, Bhavesh; Phelan, Steven E. – Strategic Enrollment Management Quarterly, 2017
The current study uses a sample of community colleges to explore the specific organizational practices that mediate the link between entrepreneurial orientation and performance. The study focuses on a set of practices known as strategic enrollment management and finds that a college's entrepreneurial orientation predicts its enrollment management…
Descriptors: Community Colleges, Entrepreneurship, Enrollment Management, Student Recruitment
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Langston, Randall; Loreto, David – Strategic Enrollment Management Quarterly, 2017
The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures…
Descriptors: Undergraduate Students, Student Recruitment, Marketing, Enrollment Management
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Goff, Jay W.; Williams, Brian G.; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2016
Effective strategic enrollment management (SEM) efforts require vast amounts of internal and external data to ensure that meaningful reporting and analysis systems can assist managers in decision making. A wide range of information is integral for leading effective and efficient student recruitment and retention programs. This article is designed…
Descriptors: Enrollment Management, Decision Making, Student Recruitment, School Holding Power
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Soltice, John G. – Strategic Enrollment Management Quarterly, 2016
There are many recruitment methods and tactics an institution can choose to pursue diversification of international student enrollment goals. Return on investment in a choice of tactic can take up to three or more years to determine thus initial choice is vital. Just as important though is in our ability to measure the return. If we can not…
Descriptors: Student Recruitment, Enrollment Management, Longitudinal Studies, School Counselors
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Pike, Gary R.; Robbins, Kirsten – Strategic Enrollment Management Quarterly, 2016
The current study examined the relationships among student and high school characteristics and the decision to enroll in either a two- or four-year college or university. The purpose of the research was to assess the feasibility of using enrollment propensity (i.e., the likelihood of enrolling in college) as a baseline to evaluate the…
Descriptors: Individual Characteristics, Enrollment, Strategic Planning, College Bound Students
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Gopal, Anita – Strategic Enrollment Management Quarterly, 2016
This comparative study examines visa and immigration regulations for international students and focuses on macro-level policy trends during the past five to ten years in four English-speaking countries: Canada, Australia, the United Kingdom, and the United States. The study highlights the trends and motivations to recruit international graduate…
Descriptors: Immigration, Foreign Students, Student Mobility, Foreign Countries
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Leigh, Susan – Strategic Enrollment Management Quarterly, 2014
The Challenge: After years of investments on structures and systems that improve and integrate student transactional experiences, we discover that we have neglected to train our staff in customer service competencies that match student expectations. The Answer: Invest in your student service staff to ensure they possess the professional skills to…
Descriptors: Strategic Planning, Enrollment Management, College Faculty, Delivery Systems
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Langston, Randall; Scheid, Jamie – Strategic Enrollment Management Quarterly, 2014
Ever since the beginning of the Great Recession, higher education has braced for the impending age of austerity and changing demographics. Now a reality, these conditions threaten the ability of institutions of higher education to remain competitive in an ever growing global marketplace. This article presents several core SEM strategies that can…
Descriptors: Strategic Planning, Enrollment Management, Competition, Student Financial Aid
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Chekmareva, Larissa M. – Strategic Enrollment Management Quarterly, 2013
Private tuition-dependent universities in Central Asia compete for fee-paying students not only within the country and the region, but also internationally--in the CIS, East Asia, Europe, and the United States. In the universities where state financial support is limited or unavailable, steady student enrollment is the key to budget, development,…
Descriptors: Strategic Planning, Enrollment Management, Tuition, Private Colleges