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Langston, Randall; Loreto, David – Strategic Enrollment Management Quarterly, 2017
The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures…
Descriptors: Undergraduate Students, Student Recruitment, Marketing, Enrollment Management
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Gioiosa, Marie Elaine – Strategic Enrollment Management Quarterly, 2017
Students and their families evaluate net price when determining whether they can afford a college. But what affects net price? There are factors, such as instructional inefficiencies, administrative expenses, federal financial aid, and state appropriations, that have been noted in the literature that have an impact on costs and tuition. This study…
Descriptors: Higher Education, Universities, Tuition, Paying for College
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Seifert, Tricia A.; Moore, Kathleen; Beaulieu, Jacqueline; Arnold, Christine H. – Strategic Enrollment Management Quarterly, 2017
In its earliest form, Strategic Enrollment Management (SEM) focused on recruiting students, but soon included a focus on student success, defined in terms of retention and graduation. Several researchers have noted that developing effective student services, as well as establishing strong lines of communications across departments, are key…
Descriptors: Academic Achievement, Enrollment Management, Undergraduate Students, Colleges