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Secore, Scott – Strategic Enrollment Management Quarterly, 2018
The reasons a student may choose a particular institution when seeking a postsecondary education are many. However, campus visitation--more specifically, the campus tour--is frequently cited as the most important aspect of the college recruitment process. Correspondingly, in a hypercompetitive and fiscally afflicted higher education market,…
Descriptors: Enrollment Management, College Choice, Decision Making, Higher Education
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Stanton, Alisa; Black, Tara; Dhaliwal, Rosie; Hutchinson, Crystal – Strategic Enrollment Management Quarterly, 2017
This article explores how partnership building can be used as a strategic tool in the creation of campus conditions that positively contribute to both student well-being and student retention. Synergies between strategic enrollment management literature and student well-being theories are discussed, and an example of how a partnership approach has…
Descriptors: Well Being, Enrollment, Enrollment Management, Partnerships in Education
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Henderson, Stanley E. – Strategic Enrollment Management Quarterly, 2017
Stanley Henderson writes in this article that he has always embraced the view that strategic enrollment management (SEM) exists in the "academic context," and yet still touches "every aspect of institutional function and culture." SEM is rooted in the academic ethos of any institution, but if every other institutional…
Descriptors: Enrollment, Enrollment Management, Learner Engagement, Student Personnel Workers
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Pollock, Kevin; Schwartz, Celeste M.; Buck, David – Strategic Enrollment Management Quarterly, 2017
As higher education institutions continue to adapt and improve their student success models, it is important to make sure not to forget, or fail to maximize, the potential of information technology (IT) as a partner in student success efforts. This article discusses the traditional role of IT on campuses and how that role is evolving, especially…
Descriptors: Academic Achievement, Information Technology, Models, Higher Education
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Snowden, Monique – Strategic Enrollment Management Quarterly, 2016
Jack Maguire proclaimed in his classic article, detailing Boston College's enrollment management (EM) design, that "to the organized go the students." Since the inception of EM in the 1970s, college and university leaders have perpetuated structuralist approaches to EM, which are often reflected in persistent debates about the ideal…
Descriptors: Enrollment Management, Registrars (School), Enrollment, Higher Education
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Hancock, Lua – Strategic Enrollment Management Quarterly, 2014
Modern American higher education has blurred lines and roles of academic affairs, student affairs, and enrollment professionals. In a climate that pushes us to be assessment-driven, collaborative, outcomes-orientated, and student-centered, it is key that we have tools to clearly analyze our own campus culture and structures. Many of the areas that…
Descriptors: Interdisciplinary Approach, Partnerships in Education, Student Personnel Services, Enrollment Management