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Swan, Kathy; Hofer, Mark – Social Studies, 2006
Educating students to understand overt, subtle, and erroneous claims made by partisan advertisers is no small feat. Often students are passive consumers who need to learn how to become critical listeners, viewers, readers, and producers of all types of media. Because of this, media literacy--the ability to access, analyze, evaluate, and produce…
Descriptors: Preservice Teachers, Mass Media Role, Political Campaigns, Media Literacy