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Oplatka, Izhar1
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Oplatka, Izhar – Planning and Changing, 2007
The literature on educational marketing to date has been concerned with the ways by which schools market and promote themselves in the community, their strategies to maintain and enhance their image, and the factors affecting parents and children and the processes they undergo when choosing their junior high and high school. Yet, there remains a…
Descriptors: Principals, Role, Student Recruitment, Public Relations