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Schultz, Adam; Zimmerman, Kay – Online Journal of Distance Learning Administration, 2016
Many Universities are missing an opportunity to focus student recruitment marketing efforts and budget at the program level, which can offer lower priced advertising opportunities with higher conversion rates than traditional University level marketing initiatives. At NC State University, we have begun to deploy a scalable, low-cost, program level…
Descriptors: Systems Approach, Student Recruitment, Cost Effectiveness, Advertising
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Keesee, Gayla S.; Shepard, MaryFriend – Online Journal of Distance Learning Administration, 2011
This quantitative, nonexperimental study utilized Rogers's diffusion of innovation theory as the theoretical base to determine instructors' perceptions of the attributes (relative advantage, compatibility, complexity, trialability, observability) of the course management system used in order to predict adopter status. The study used a convenience…
Descriptors: Group Membership, Black Colleges, College Faculty, Integrated Learning Systems