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Skivington, Kristen D. – Metropolitan Universities: An International Forum, 1998
Argues that a strong case can be made for supporting outreach as a value-added function in a university. Specific strategies for positioning outreach within the university by developing a power base are outlined. The case of the University of Michigan-Flint is offered as an example of this approach. Seven lessons learned in the process are noted.…
Descriptors: Administrative Organization, Administrators, Alumni, Case Studies
Walker, Bill; Lee, Joni – Metropolitan Universities: An International Forum, 1997
Argues that when viewed as resources, constituencies of metropolitan universities can be used to effectively communicate institutional quality and garner new support. Outlines steps that external relations professionals can take to create involved constituencies for the university. Notes effective use of alumni in legislative efforts and creation…
Descriptors: Alumni, Case Studies, Government School Relationship, Higher Education