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Lee, Joni1
Walker, Bill1
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Walker, Bill; Lee, Joni – Metropolitan Universities: An International Forum, 1997
Argues that when viewed as resources, constituencies of metropolitan universities can be used to effectively communicate institutional quality and garner new support. Outlines steps that external relations professionals can take to create involved constituencies for the university. Notes effective use of alumni in legislative efforts and creation…
Descriptors: Alumni, Case Studies, Government School Relationship, Higher Education