NotesFAQContact Us
Collection
Advanced
Search Tips
Audience
Teachers15
Laws, Policies, & Programs
Family Educational Rights and…1
What Works Clearinghouse Rating
Showing 1 to 15 of 215 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Kim, Dae-Hee; Hettche, Matt; Spiller, Lisa – Marketing Education Review, 2019
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…
Descriptors: Marketing, Cognitive Style, Certification, Undergraduate Students
Peer reviewed Peer reviewed
Direct linkDirect link
Zahay, Debra; Altounian, David; Pollitte, Wesley; James, Juli – Marketing Education Review, 2019
This article outlines how resource deployment from the top down can provide support for faculty seeking to implement a marketing curriculum that is focused on teaching digital marketing. Data from this exploratory study suggest that if the higher administration, particularly the dean, is familiar with what happens in the digital marketing…
Descriptors: Marketing, Internet, Information Technology, Higher Education
Peer reviewed Peer reviewed
Direct linkDirect link
Baglione, Stephen L.; Tucci, Louis A. – Marketing Education Review, 2019
Traditional-aged college students examined the variables associated with teaching excellence using conjoint analysis. Educational Testing Service's Student Instructional Report (SIR), which has been shown to be related to student evaluations, was used to assess teaching excellence. The constructs from SIR were used as attributes in a survey…
Descriptors: Student Attitudes, Student Evaluation of Teacher Performance, Teacher Effectiveness, College Students
Peer reviewed Peer reviewed
Direct linkDirect link
Chapman, Karen; Ellinger, Alexander E.; Filips, Karli; Nash, Jesse – Marketing Education Review, 2019
Despite growing utilization of scholarly metrics to assess faculty research output, quality, impact, and productivity, the marketing discipline has yet to develop a comprehensive, generalizable benchmark for assessing scholar productivity. This study builds on and extends previous productivity benchmark studies by examining a considerably larger…
Descriptors: Benchmarking, College Faculty, Productivity, Evaluation Methods
Peer reviewed Peer reviewed
Direct linkDirect link
Popovich, Deidre; Brooks-Hurst, Erika – Marketing Education Review, 2019
Studies of service learning suggest that students and instructors believe it benefits students. Nevertheless, the literature is still lacking in methods for assessing the effectiveness of service learning. This research helps fill this gap by developing, validating, and evaluating a service learning survey for a marketing research course (the…
Descriptors: Service Learning, Instructional Effectiveness, Marketing, Critical Thinking
Peer reviewed Peer reviewed
Direct linkDirect link
Vinuales, Gema; Magnotta, Sarah R.; Steffes, Erin; Kulkarni, Gauri – Marketing Education Review, 2019
An innovative segmentation, targeting, and positioning (STP) activity is described and evaluated using two learning outcomes: student perception of learning and actual student learning. The results indicate that the activity is effective in generating classroom engagement in a principles of marketing course with a diverse student population.…
Descriptors: Student Attitudes, Academic Achievement, Outcomes of Education, Learner Engagement
Peer reviewed Peer reviewed
Direct linkDirect link
Thyroff, Anastasia – Marketing Education Review, 2019
The demand for marketing researchers is at an all-time high and continues to grow. Yet a disconnect exists between marketing research in industry and in academia; qualitative research is standard in the former, but often is overlooked in the latter's curricula. I argue that qualitative marketing research is an ideal topic for applying experiential…
Descriptors: Marketing, Researchers, Industry, Teaching Methods
Peer reviewed Peer reviewed
Direct linkDirect link
Fowler, Kendra; Thomas, Veronica L.; Saenger, Christina – Marketing Education Review, 2019
A principal goal of marketing educators is to prepare students to be successful in their future careers. The marketing education community is beginning to recognize the importance of information literacy as an important component of job readiness. We present details of a content analysis that describes the amount and scope of marketing coverage…
Descriptors: Graduate Students, Information Literacy, Critical Literacy, Marketing
Peer reviewed Peer reviewed
Direct linkDirect link
Mendini, Monica; Peter, Paula C. – Marketing Education Review, 2019
This research note examines whether a smart classroom (technology-enhanced learning space) has a positive or negative impact on students' engagement in the learning process; that is, whether it generates positive engagement toward the course and group work. It presents results from a preliminary study comparing two marketing courses taught by the…
Descriptors: Learner Engagement, Educational Technology, Technology Uses in Education, Marketing
Peer reviewed Peer reviewed
Direct linkDirect link
Nielson, Blake; Cummins, Shannon – Marketing Education Review, 2019
It can be difficult for employers to recruit sales students because of the supply/demand gap. This is true despite increases in university sales education programs. This study investigates the impact of a sales organization representative giving an in-class presentation about student intent to pursue employment at the organization. The results…
Descriptors: Recruitment, Sales Occupations, College Students, Career Choice
Peer reviewed Peer reviewed
Direct linkDirect link
Swanson, Scott R. – Marketing Education Review, 2019
Prior to taking the principles of marketing course, undergraduate students were surveyed to determine their perceptions of marketing. Twelve categories emerged from the content analysis, suggesting that students have a more holistic view of marketing than previously reported. Results provide a vivid portrait of current student beliefs.…
Descriptors: Undergraduate Students, Student Attitudes, Marketing, Beliefs
Peer reviewed Peer reviewed
Direct linkDirect link
Kutlubay, Omer Cem; Uslay, Can – Marketing Education Review, 2019
Firms and institutions of higher education alike emphasize the value of teamwork in increasing organizational performance. In this empirical study, the role of social ties on team performance is examined. The results indicate that there is an inverted-U relationship between average number of friends in a team and team performance, and that this…
Descriptors: Undergraduate Students, Business Administration Education, Social Networks, Interpersonal Competence
Peer reviewed Peer reviewed
Direct linkDirect link
Bennett, Delancy H.S.; Raymond, Mary Anne – Marketing Education Review, 2019
Building upon existing experiential learning processes, this paper presents an extended experimental learning framework for creating Corporate Engagement Programs (CEPs). The research answers the AACSB call for "engagement programs" which leverage passive and active pedagogies to connect in-class-lessons to engagement activities with…
Descriptors: Theory Practice Relationship, Experiential Learning, Learning Processes, Teaching Methods
Peer reviewed Peer reviewed
Direct linkDirect link
Ashley, Christy – Marketing Education Review, 2019
Undergraduate marketing majors who were enrolled in the senior-level marketing capstone course engaged with current marketing news from credible sources and practiced data visualization as part of a teaching innovation, Fantasy Brand Leagues. The ten-week assignment treated brands like players in a game modeled after Fantasy Football. The…
Descriptors: Undergraduate Students, Marketing, Capstone Experiences, Independent Study
Peer reviewed Peer reviewed
Direct linkDirect link
Key, Thomas M.; Czaplewski, Andrew J.; Ferguson, Jeffery M. – Marketing Education Review, 2019
Digital marketing practice continues to grow along with the need for a qualified workforce. This paper presents a course design intended to teach students how to use relevant digital marketing tools and give them an end-to-end experience and managerial control over key resources. Students leave the course with real-world skills and items for their…
Descriptors: Career Readiness, Marketing, Certification, Social Media
Previous Page | Next Page ยป
Pages: 1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  ...  |  15