This paper presents the findings from a survey of marketing research faculty. The study finds SPSS is the most used statistical software, that cross tabulation, single, independent, and dependent t-tests, and ANOVA are among the most important statistical tools according to respondents. Bivariate and multiple regression are also considered…

Corporate sponsorship of sports, the arts, community events, and causes has been recognized as a marketing communications tool. Corporations and organizations have embraced sponsorship as a vital component of their marketing strategy. The use of corporate sponsorship has increased over the last twenty years and it now provides an economic impact…

Two classes from diverse graduate programs merged and melded for a weeklong intensive outdoor experience to learn how to be leaders for an outdoor challenge course. Physical Education graduate students and students in a Counselor Education program together participated in the Challenge Course, co-led by an Exercise Scientist and a Psychologist.…

For many years the accounting profession has called for a change in the way accounting classes are taught. The AICPA in its Core Competency Framework (1999) has identified three core competency areas that are vital to future success. In this paper we present one successful way to meet this challenge by using a holistic approach to service learning…

This paper summarizes the results of a survey administered to students enrolled in selected business courses at a Midwestern university pertaining to technology use in the classroom. Students were asked how the moderate or extensive use of technology (such as PowerPoint) would impact the overall quality of a "hypothetical course with the same…

An e-learner's characteristics are very important variables with regards to educational performance and the e-learning environment. This study suggests a research model, based on a successful e-learning model, which presents the relationship between e-learner's self-regulated learning strategies and the quality perception in LMS (learning…

The Foundation for Excellent Schools supports a nationwide project, the Century Program, to link 100 rural and inner city schools middle schools with 100 colleges and universities. The TDP goal is to increase college going awareness among middle school students from families where going to college is not a family or community tradition. This paper…

An interesting research question in light of recent technological developments is an investigation of the relationship between the time remaining to complete online quizzes and quiz scores. The data consist of over 4,000 individual quiz scores for six sections of Financial Management at The University of North Florida taught between the Summer of…