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Geissler, Gary L. – Journal of Instructional Pedagogies, 2015
The skillset that students acquire during college is not always well-aligned and/or well-developed relative to the skills needed to be successful in the business world. Employers have complained for many years that graduating students often lack adequate critical thinking and communication skills, in particular. In the marketing field (and other…
Descriptors: Teaching Methods, Creativity, Critical Thinking, Marketing
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Custin, Richard E.; Demas, John C.; Lampe, Marc; Custin, Colette L. – Journal of Instructional Pedagogies, 2013
Undergraduate business law courses typically utilize traditional textbooks organized by topic. Individual chapters, address the usual topics including contracts, torts, the court system and ethics. An innovative approach to facilitating a business law course involves segregating sections of the course into common business disciplines. Rather than…
Descriptors: Law Related Education, Business, Undergraduate Students, Business Administration Education