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Maskulka, Therese A.; Stout, David E.; Massad, Victor J. – Journal of Instructional Pedagogies, 2011
Business educators have been challenged recently to provide increased experiential learning opportunities for students. Proponents of experienced-based learning subscribe to the view that such experiences engage students actively in the learning process, and because of the linkage between practice and theory, better prepare students for the…
Descriptors: Undergraduate Students, Experiential Learning, Retailing, Marketing