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Rodriguez, Lulu; Lin, Xiao – Journal of Visual Literacy, 2016
This study compares two modes of visually presenting information about wind energy--one using photographs and the other using cartoons--on audience's knowledge, attitudes and behavioural intentions. In an online experiment, participants were randomly assigned to the two treatments. Results indicate no significant difference between the two groups…
Descriptors: Teaching Methods, Cartoons, Natural Resources, Energy
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Rodriguez, Lulu; Dimitrova, Daniela V. – Journal of Visual Literacy, 2011
While framing research has centered mostly on the evaluations of media texts, visual news discourse has remained relatively unexamined. This study surveys the visual framing techniques and methods employed in previous studies and proposes a four-tiered model of identifying and analyzing visual frames: (1) visuals as denotative systems, (2) visuals…
Descriptors: Visual Aids, News Media, Evaluation, Identification