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ERIC Number: EJ1192171
Record Type: Journal
Publication Date: 2018
Pages: 20
Abstractor: As Provided
ISSN: EISSN-1449-9789
The Combined Impact of the Flipped Classroom, Collaborative Learning, on Students' Learning of Key Marketing Concepts
Motameni, Reza
Journal of University Teaching and Learning Practice, v15 n3 Article 4 2018
Purpose of the Study: The overall purpose of this study was to investigate whether or not the incorporation of combined flipped classroom, and collaborative learning pedagogical schemes in two restructured sections of principles of marketing course, had any positive impact on students' learning of 100 key marketing concepts, processes, and strategies. Results: By comparing the students' total assessment scores in Experimental and Control Group groups, it was concluded that the re-structured course had significantly improved students' learning of key marketing concepts, processes, and strategies.
University of Wollongong. Available from: Centre for Educational Development and Interactive Resources. Northfields Avenue, Wollongong, NSW 2522, Australia. Tel: +61-2-4221-3140; Fax: +61-2-4225-8312; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A