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Ashley, Seth; Maksl, Adam; Craft, Stephanie – Journal of Media Literacy Education, 2017
Scholars and educators have long hoped that media education is positively related to pro-social goals such as political and civic engagement. With a focus on measuring news media literacy with emphasis on media knowledge, need for cognition and media locus of control, this study surveyed 537 college students and found positive relationships…
Descriptors: News Media, Media Literacy, Political Attitudes, College Students
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Maksl, Adam; Ashley, Seth; Craft, Stephanie – Journal of Media Literacy Education, 2015
News media literacy refers to the knowledge and motivations needed to identify and engage with journalism. This study measured levels of news media literacy among 500 teenagers using a new scale measure based on Potter's model of media literacy and adapted to news media specifically. The adapted model posits that news media literate individuals…
Descriptors: Media Literacy, Information Skills, Knowledge Level, Motivation Techniques
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Ashley, Seth; Lyden, Grace; Fasbinder, Devon – Journal of Media Literacy Education, 2012
Critical media literacy demands understanding of the deeper meanings of media messages. Using a grounded theory approach, this study analyzed responses by first-year college students with no formal media literacy education to three types of video messages: an advertisement, a public relations message and a news report. Students did not exhibit…
Descriptors: Literacy Education, Media Literacy, Video Technology, Grounded Theory