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Ashley, Seth; Lyden, Grace; Fasbinder, Devon – Journal of Media Literacy Education, 2012
Critical media literacy demands understanding of the deeper meanings of media messages. Using a grounded theory approach, this study analyzed responses by first-year college students with no formal media literacy education to three types of video messages: an advertisement, a public relations message and a news report. Students did not exhibit…
Descriptors: Literacy Education, Media Literacy, Video Technology, Grounded Theory