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Showing 1 to 15 of 323 results Save | Export
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Bolton, Ruth N.; Chapman, Randall G.; Mills, Adam J. – Journal of Marketing Education, 2019
A marketing simulation represents a comprehensive and integrative business environment in which students actively manage firms that compete against each other. This article describes how marketing simulations harness digital disruption to enhance learning processes and outcomes and (ultimately) prepare students for their future careers. The…
Descriptors: Marketing, Teaching Methods, Learning Processes, Competition
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Rohm, Andrew J.; Stefl, Matthew; Saint Clair, Julian – Journal of Marketing Education, 2019
Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address…
Descriptors: Marketing, Educational Change, Curriculum Development, Program Descriptions
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Francescucci, Anthony; Rohani, Laila – Journal of Marketing Education, 2019
There are growing trends in postsecondary education that emphasize the importance of online and technology-enabled learning. This study aims to investigate whether the use of virtual, interactive, real-time, instructor-led (VIRI) online learning can deliver the same student performance and engagement outcomes as a face-to-face (F2F) course. The…
Descriptors: Postsecondary Education, Educational Technology, Technology Uses in Education, Teaching Methods
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Crittenden, William F.; Biel, Isabella K.; Lovely, William A., III – Journal of Marketing Education, 2019
Digital change is like a fast-moving tsunami, with the digitalization of many business practices creating new relationships between businesses and customers and altering the marketing landscape. We provide an overview of several of these emerging digital innovations and their evolving impact on marketing activities. It is imperative that college…
Descriptors: Innovation, Business, Marketing, College Students
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Langan, Ryan; Cowley, Scott; Nguyen, Carlin – Journal of Marketing Education, 2019
Recent advances in technology have affected nearly every facet of marketing. However, less is known about the degree to which marketing education has responded to shifting capabilities and practices. To this end, the current research conducts a systematic analysis of all 529 domestic AACSB undergraduate marketing programs to understand how digital…
Descriptors: Social Media, Internet, Technology Uses in Education, Web Sites
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Spiller, Lisa; Tuten, Tracy – Journal of Marketing Education, 2019
Preparing students for careers in digital marketing requires marketing educators to design and deliver courses with relevant and timely content and learning activities that facilitate knowledge comprehension and skill acquisition. Marketing educators may incorporate online training and certification programs on digital marketing in their courses…
Descriptors: Marketing, Certification, Teaching Methods, Instructional Design
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Robson, Karen – Journal of Marketing Education, 2019
Gamification is increasingly being implemented in higher education to engage students. This article presents a gamified pedagogical exercise intended to motivate students to consider how their in-person and digital behaviors affect their personal brands. Students receive and lose points for various behaviors and reflect on whether these behaviors…
Descriptors: Assignments, Higher Education, Teaching Methods, Student Behavior
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Ross, Spencer M. – Journal of Marketing Education, 2019
Past research has found that students and instructors may be disaffected with many of the most widely used learning management systems (LMS). Other research has found that Millennials and post-Millennials have come to expect open and frequent communication and technologies that facilitate greater teamwork in their business careers. The purpose of…
Descriptors: Marketing, Management Systems, Learner Engagement, Learning Experience
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Micheaux, Andrea; Bosio, Birgit – Journal of Marketing Education, 2019
As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…
Descriptors: Teaching Methods, Marketing, Data Analysis, Course Descriptions
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Walker, Kristen L.; Moran, Nora – Journal of Marketing Education, 2019
The marketing field is undergoing dramatic shifts in the digital age. The increasing reliance on, collection, and use of data enabled by technological innovations requires teaching the responsible use of data for personalization, and marketing educators play a critical role. Students, universities, accrediting agencies, and employers demand…
Descriptors: Data Use, Social Responsibility, Consumer Economics, Business Administration Education
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Kemp, April; Randon McDougal, Elizabeth; Syrdal, Holly – Journal of Marketing Education, 2019
Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…
Descriptors: Marketing, Teaching Methods, Advertising, Student Attitudes
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Florenthal, Bela – Journal of Marketing Education, 2019
E-learning applications have been rapidly adopted by instructors inside and outside of the classroom. As a result, some researchers have started to assess their usefulness applying uses and gratifications (U&G) theory. This study expands the existing research trend exploring students' motivation to use a mobile polling application in the…
Descriptors: Student Motivation, Telecommunications, Handheld Devices, Audience Response Systems
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Passyn, Kirsten A.; Billups, M. J. – Journal of Marketing Education, 2019
Teaching with cases, especially at universities where cases are not a regular part of the curriculum, poses challenges for both faculty and students. The results in this research present an effective and manageable method to introduce the case analysis process and to facilitate written case analysis for both students and faculty. Experiment 1…
Descriptors: Marketing, Grading, Teaching Methods, Universities
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Hartley, Phillip; Routon, P. Wesley; Torres, Luis – Journal of Marketing Education, 2019
Drawing from a panel survey of over 400,000 college graduates from over 600 different colleges and universities in the United States, this article addresses three questions related to skill change during college tenure. First, as judged by the students themselves, how much change in 15 skill categories do marketing majors experience during…
Descriptors: Marketing, Majors (Students), Student Attitudes, Undergraduate Students
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Tripp, Thomas M.; Jiang, Lixin; Olson, Kristine; Graso, Maja – Journal of Marketing Education, 2019
Research findings tend to confirm anecdotal observations that instructors' teaching evaluations are influenced by students' grades, making some instructors feel pressured to reduce the academic rigor of their course in an attempt to get higher evaluations. To reduce this pressure, the current study tested whether distributive justice may explain…
Descriptors: Marketing, Student Evaluation of Teacher Performance, Grades (Scholastic), Correlation
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