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ERIC Number: EJ954211
Record Type: Journal
Publication Date: 2011-Oct
Pages: 9
Abstractor: As Provided
ISSN: ISSN-1077-5315
Assessment and Evaluation of the Utah Master Naturalist Program: Implications for Targeting Audiences
Larese-Casanova, Mark
Journal of Extension, v49 n5 Article 5RIB2 Oct 2011
The Utah Master Naturalist Program trains citizens who provide education, outreach, and service to promote citizen stewardship of natural resources within their communities. In 2007-2008, the Watersheds module of the program was evaluated for program success, and participant knowledge was assessed. Assessment and evaluation results indicated that amateur naturalists learned more during the course of the program and also consistently evaluated the program more positively than professional naturalists. These results were used to adjust the target audience in order to maximize learning, program success, and marketing effectiveness. (Contains 3 tables and 1 figure.)
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Adult Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Utah