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Datig, Ilka – Journal of Electronic Resources Librarianship, 2018
Librarians are becoming increasingly interested in applying user experience design to better understand the needs and desires of patrons. One user experience tool that is currently underused by libraries is content strategy. The key idea behind content strategy is planning and strategizing the content of all library communication platforms. Once…
Descriptors: Web Sites, Social Media, Planning, Libraries
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Blakiston, Rebecca – Journal of Electronic Resources Librarianship, 2013
Academic library websites contain a vast amount of complex content and, all too often, there is a lack of established process for creating, updating, and deleting that content. There is no clear vision or purpose to the content, and numerous staff members are expected to maintain content with little guidance. Because of this, many library websites…
Descriptors: Academic Libraries, Web Sites, Program Content, Library Services