ERIC Number: EJ337415
Record Type: CIJE
Publication Date: 1985
Myths, Rituals and Medicine Men for University Administration: An Anthropological Critique of the Case for Marketing.
Sungaila, Helen M.
Journal of Educational Administration, v23 n1 p73-81 Win 1985
This paper defends Gulick's and Urwick's "classical" principles of organization against March and Simon's influential attack 20 years ago. Citing the Doyle/Newbould case for marketing, the author contends that the significance of "myth" and "ritual" in ordering experience and action in educational organizations should be fully explored. (TE)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A