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ERIC Number: EJ1196163
Record Type: Journal
Publication Date: 2018-Dec
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0266-4909
"Address Me Personally!": On the Role of Language Styles in a MOOC
Riehemann, J.; Jucks, R.
Journal of Computer Assisted Learning, v34 n6 p713-719 Dec 2018
If learning materials are presented in either a conversational or formal language style, people will process them differently. This study reports an experiment in which 64 high school students watched an educational video in a massive open online course scenario in which the instructions were phrased either conversationally or formally. The video demonstrated and explained the psychological McGurk effect. After watching the video, participants performed a transfer task. Learning outcomes were assessed and answers were analysed by using Linguistic Inquiry and Word Count. Results showed better learning outcomes for participants in the conversational (vs. formal) condition. Participants in the formal (vs. conversational) condition referred more to others in their answers. Implications for the design of massive open online courses are discussed.
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Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A