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ERIC Number: EJ954679
Record Type: Journal
Publication Date: 2011-Apr
Pages: 15
Abstractor: As Provided
ISSN: ISSN-0090-1482
Resonant Messages to Prevent Prescription Drug Misuse by Teens
Twombly, Eric C.; Holtz, Kristen D.; Agnew, Christine B.
Journal of Alcohol and Drug Education, v55 n1 p38-52 Apr 2011
Prescription drug misuse is a major health problem, particularly among teens. A key step in curbing misuse is the development of effective prescription drug prevention messages. This paper explores the elements of prescription drug misuse prevention messages that resonate with teens using data from focus groups with seventh and eighth grade students. In contrast to some previous research, students reported that messages with positive alternatives and refusal skills had little resonance, but scare tactic messages about prescription drug misuse resonated strongly. The data also suggest a substantial difference in message resonance between seventh and eighth grade students. Overall, the findings suggest the need to craft and target different types of messages for prescription drug misuse prevention to targeted teen audiences. (Contains 1 footnote.)
American Alcohol and Drug Information Foundation. P.O. Box 10212, Lansing, MI 48901. Tel: 517-484-1770; Fax: 517-487-2474; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Grade 7; Grade 8
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Georgia