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Jack Rotfeld, Herbert – Journal of Advertising Education, 2019
The question asked: "Where should advertising be taught? In colleges of communications or colleges of business?" The answer becomes obvious when you realize the question is greater than the teaching of a course. To be on a college campus requires that it be assessed by more than the schedules for a course with the advertising title.
Descriptors: Advertising, Business Administration Education, Business Schools, Departments
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Kendrick, Alice; Fullerton, Jami A. – Journal of Advertising Education, 2019
In a national survey, advertising students rated themselves overall as above average on media literacy knowledge and attitudes, though 43% said they often are confused about the quality of news and information. Students exhibited higher degrees of understanding of and interest in the media literacy dimensions of "Messages and Meanings"…
Descriptors: News Media, Media Literacy, Advertising, Business Administration Education
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Blakeman, Robyn; Taylor, Maureen – Journal of Advertising Education, 2019
As a communication tool, the creative brief should seamlessly blend business goals with creative vision. This article investigates the role the creative brief plays as an internal communication tool between account and creative teams. Two data sets were collected. Two open-ended e-mail surveys gathered responses from 33 agency account management…
Descriptors: Creativity, Advertising, Teaching Methods, Assignments
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Devlin, Michael B. – Journal of Advertising Education, 2019
This invited essay discusses why I teach advertising, offering insight about the benefits of combining analytical and creative perspectives by reframing how creativity is used in the classroom.
Descriptors: Advertising, Teacher Attitudes, Creativity, Educational Benefits
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Villegas, Jorge – Journal of Advertising Education, 2019
This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers.
Descriptors: Business Schools, Business Administration Education, Advertising, Interdisciplinary Approach
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Haygood, Daniel M.; Vincent, Hal; Bush, Lee – Journal of Advertising Education, 2019
Student-run communications agencies on university campuses provide the opportunity for communications students to apply classroom learning to real client projects with actual budgets. Students have direct contact with marketing and communication professionals who hold the students accountable for their work and results. This research looks at the…
Descriptors: Advertising, Personnel Selection, Student Organizations, Student Experience
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Grow, Jean M.; Yang, Shiyu – Journal of Advertising Education, 2018
Generation-Z (Gen-Z) is entering the workforce with differing personal and professional expectations from previous generations. Further, those expectations tend to vary by gender. At the same time, workplace environments, and the social structures that underpin the workplace, are slow to change. Advertising is no exception. As educators, we are…
Descriptors: Age Groups, Expectation, Advertising, Social Capital
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Geske, Joel – Journal of Advertising Education, 2018
Creating inclusive classrooms, and especially creating inclusive and diverse working groups, can be a challenge in the advertising curriculum. The ad industry values diversity, and employers in general value students who know how to effectively work in groups. This article reports survey data of what makes students feel not included in classroom…
Descriptors: Inclusion, Advertising, Employer Attitudes, Teamwork
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Maddox, Lynda; Patino, Anthony; Kaltcheva, Velitchka D.; Pitta, Dennis A. – Journal of Advertising Education, 2018
This exploratory study demonstrates the effectiveness of using practice-based and client-focused active learning exercises to develop applied skills and better position the student as a candidate with both practical competencies and strong book knowledge. Findings from surveys of business managers indicate the need for real-world application of…
Descriptors: Teaching Methods, Advertising, Online Courses, Active Learning
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Newell, Jay; Tavanapong, Wallapak; Berghefer, Sherry – Journal of Advertising Education, 2017
Advertising technology is advancing quickly incorporating digital techniques that may be beyond the experience of the individual faculty member. Collaborative teaching, where faculty members from different disciplines co-teach a course, may be a solution. This report assesses the learning outcomes of an advertising technology course taught by…
Descriptors: Advertising, Computer Science Education, Pretests Posttests, Interdisciplinary Approach
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Kendrick, Alice; Fullerton, Jami – Journal of Advertising Education, 2017
US advertising agencies have struggled to attract and retain ethnic and racial minority talent for decades, and the absence of professional mentors has been cited as an issue in job satisfaction among minority employees in the advertising industry. University advertising programs are recognized as an important pipeline of prospective minority…
Descriptors: Mentors, Minority Group Students, Racial Differences, Ethnicity
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Lopez-Medel, Ismael – Journal of Advertising Education, 2017
This paper examines the idea of using advertising to facilitate difficult conversations about diversity, politics, race and gender in the classroom. In our current tense political climate, I explore how cultural competence can be developed in the classroom by introducing topics related to diversity through the viewing of Super Bowl 2017…
Descriptors: Advertising, Team Sports, Diversity, Cultural Awareness
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Brown, Christopher; Sekimoto, Sachi – Journal of Advertising Education, 2017
In this article, we explore the ways in which diversity education in advertising can be transformed through a critical pedagogical approach. Critical pedagogy is a student-centered learning approach, rooted in critical self-reflexivity and an understanding of how one's social location is a source of knowledge. This article refocuses attention to…
Descriptors: Critical Theory, Advertising, Teaching Methods, Student Centered Learning
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Blakeman, Robyn; Taylor, Maureen – Journal of Advertising Education, 2017
Today's advertising students are digital natives who grew up embracing technology in all facets of their lives. This study reports the results of a survey of 39 advertising creatives and art directors as they described the role that technology plays in the conceptualization process at advertising agencies around the country. The findings suggest…
Descriptors: Advertising, Information Technology, Administrator Attitudes, Brainstorming
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Windels, Kasey; Stuhlfaut, Mark Wilson – Journal of Advertising Education, 2017
Creativity is a system of relationships between individual creators, culture and a field of gatekeepers who select and validate ideas. Within the cultural community of advertising, practitioners operate using informal and implicit rules, called creative codes, about what represents creative excellence as expressed through outputs, shared norms,…
Descriptors: Advertising, Teaching Methods, Creativity, Awards
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