ERIC Number: EJ1087524
Record Type: Journal
Publication Date: 2016-Mar
Abstractor: As Provided
Model versus Military Pilot: A Mixed-Methods Study of Adolescents' Attitudes toward Women in Varied Occupations
Daniels, Elizabeth A.; Sherman, Aurora M.
Journal of Adolescent Research, v31 n2 p176-201 Mar 2016
Using an experimental methodology, the present study investigated adolescents' attitudes toward media images of women in non-appearance-focused (CEO and military pilot) and appearance-focused occupations (model and actor). One hundred adolescent girls and 76 adolescent boys provided ratings of likability, competence, and similarity to self after viewing media images of women in non-appearance-focused and appearance-focused occupations. Both boys and girls reported that women in non-appearance-focused occupations were good role models at higher rates than women in appearance-focused occupations. Girls reported greater likability and similarity to the self for women in appearance-focused occupations compared with women in non-appearance-focused occupations, whereas boys showed the opposite pattern. Boys rated women in non-appearance-focused occupations as more competent than women in appearance-focused occupations, whereas girls showed the opposite pattern. The role of internalization of media standards for appearance in teens' attitudes was also considered. Implications for career identity are discussed.
Descriptors: Mixed Methods Research, Adolescents, Females, Employed Women, Occupations, Attitude Measures, Gender Differences, Competence, Role Models, Aesthetics, Mass Media Effects, Social Attitudes, Sex Stereotypes, High School Students, Student Surveys, Pictorial Stimuli, Photography, Rating Scales, Factor Analysis, Coding
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Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Secondary Education
Authoring Institution: N/A
Identifiers - Location: Oregon