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Scholtz, Desiree – International Journal of Work-Integrated Learning, 2018
Service learning (SL) presents apposite opportunities for students to share with and learn from businesses for mutually beneficial development and experience. This article focuses on a SL project conducted by undergraduate students in South Africa, to devise advertising and marketing strategies for community businesses. The reciprocity of benefits…
Descriptors: Service Learning, Undergraduate Students, Marketing, Advertising