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Höhne, Jan Karem – International Journal of Social Research Methodology, 2019
In social research, the use of agree/disagree (A/D) questions is a popular method for measuring attitudes. Research has shown that A/D questions require complex cognitive processing and are susceptible to response bias. Thus, some researchers recommend the use of item-specific (IS) questions. This study examines the processing of A/D and IS…
Descriptors: Eye Movements, Social Science Research, Research Methodology, Online Surveys
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Höhne, Jan Karem; Schlosser, Stephan – International Journal of Social Research Methodology, 2019
Participation in web surveys via smartphones increased continuously in recent years. The reasons for this increase are a growing proportion of smartphone owners and an increase in mobile Internet access. However, research has shown that smartphone respondents are frequently distracted and/or multitasking, which might affect completion and response…
Descriptors: Online Surveys, Handheld Devices, Response Rates (Questionnaires), Response Style (Tests)
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Höhne, Jan Karem; Krebs, Dagmar – International Journal of Social Research Methodology, 2018
The effect of the response scale direction on response behavior is a well-known phenomenon in survey research. While there are several approaches to explaining how such response order effects occur, the literature reports mixed evidence. Furthermore, different question formats seem to vary in their susceptibility to these effects. We therefore…
Descriptors: Test Items, Response Style (Tests), Questioning Techniques, Questionnaires