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Showing 1 to 15 of 323 results Save | Export
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Järlehed, Johan – International Journal of Multilingualism, 2019
This paper draws on a multimodal notion of metrolingualism to discuss playful T-shirt displays of Galician and Basque language, culture and identity. They invite the audience to reflect on notions of Galicianness and Basqueness by mixing localising resources such as minority language and cultural heritage with globalised resources of fluidity,…
Descriptors: Romance Languages, Language Usage, Play, Clothing
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Hult, Francis M.; Kelly-Holmes, Helen – International Journal of Multilingualism, 2019
A tailor shop located in Singapore's Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on the linguistic landscape. The shop uses a range of Scandinavian semiotic resources (language and artefacts) which for us, coming…
Descriptors: Creativity, Marketing, Clothing, Semiotics
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Gonçalves, Kellie – International Journal of Multilingualism, 2019
This paper investigates a metrolingual language object and creative place-making in Dumbo, Brooklyn within the era of late capitalism. It is an analysis of how two simple letters 'O' and 'Y', when put together create two short words 'OY' and 'YO' yet carry exponential meaning about metrolingual language ideologies, language users and powerful…
Descriptors: Creativity, Marketing, Multilingualism, Art
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Thurlow, Crispin – International Journal of Multilingualism, 2019
In the way of commentary, I offer a brief, summative reflection on the complex, multifarious nature of people's semiotic engagements in and with space. Against the backdrop of three snapshot case studies, I suggest there are actually few neat boundaries to be drawn between the linguistic and non-linguistic, between the semiotic and the spatial,…
Descriptors: Semiotics, Case Studies, Creativity, German
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Roux, Shanleigh; Peck, Amiena; Banda, Felix – International Journal of Multilingualism, 2019
Using oral narratives of tattoos and their bodily emplacement, the paper explores the performance of creativity, language and multilingualism, identity and gender among female students at three universities in South Africa. We draw on notions of skinscapes, the material culture of multilingualism and multimodality to illustrate, analyse and…
Descriptors: Foreign Countries, Females, Creativity, Multilingualism
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Blackwood, Robert – International Journal of Multilingualism, 2019
Given the emergence of a specific trope in social network services, whereby individuals upload an image that includes a passport and/or a boarding pass to index their status as a traveller, this article explores multilingual and multimodal creativity in the construction of identity by a body of individuals who pass through Paris' Orly airport. In…
Descriptors: Social Media, Self Concept, Foreign Countries, Air Transportation
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Blommaert, Jan – International Journal of Multilingualism, 2019
The hashtag #justsaying is one of Twitter's global stock hashtags. The hashtag is nontopical and appears to fulfil a complex range of metapragmatic framing functions. In this paper, I shall look at Dutch-language tweets in which the hashtag is being used as a fully enregistered 'translingual' framing device, and I will attempt an analysis focused…
Descriptors: Social Media, Indo European Languages, Pragmatics, Phrase Structure
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Canagarajah, Suresh; Dovchin, Sender – International Journal of Multilingualism, 2019
This paper seeks to expand the translingual tradition through a stronger focus on 'the political implications' -- a way to understand the ordinariness of everyday resistance. When people engage in linguistic resistance in everyday life, it might have mixed motivations; it might not be theoretically informed; it might draw from their cultures of…
Descriptors: Politics, Code Switching (Language), Social Media, Language Usage
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Lee, Jerry Won; Lou, Jackie Jia – International Journal of Multilingualism, 2019
This article examines the semiotic landscape of the Chinatown in Incheon, South Korea. Using the geosemiotic framework as a heuristic guide, we analyze how the spectacle of Chinatown is constituted through spatial, linguistic, semiotic, and material resources, and find that the unordinariness of the place is contingent on and emerges through its…
Descriptors: Foreign Countries, Semiotics, Chinese, Language Planning
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Wei, Li; Hua, Zhu – International Journal of Multilingualism, 2019
This article discusses a relatively under-explored phenomenon that we call Tranßcripting -- writing, designing and digitally generating new scripts with elements from different scriptal and semiotic systems. The data are drawn from examples of such scripts created by multilingual Chinese users in everyday online social interaction. We analyse the…
Descriptors: Chinese, Orthographic Symbols, Semiotics, Written Language
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Bolander, Brook; Sultana, Shaila – International Journal of Multilingualism, 2019
This paper adopts a transglossic approach to explore the ordinariness of English amongst Muslim communities in South and Central Asia. It thereby maintains that studying English as an ordinary part of these communities' repertoires is contingent upon an approach to religion as situated, discursive, and interactive. This approach to religion is key…
Descriptors: English (Second Language), Second Language Learning, Muslims, Second Language Instruction
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Pennycook, Alastair; Otsuji, Emi – International Journal of Multilingualism, 2019
Drawing on data from a Bangladeshi-run mixed-goods store in Tokyo -- a site of diversity in terms of customers, the products and interactions -- we argue in this paper that in order to understand translinguistic ordinariness, or what we call "mundane metrolingualism", we have to explore both the ideas of ordinariness and of diversity in…
Descriptors: Multilingualism, Indo European Languages, Retailing, Intercultural Communication
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Dowling, Tessa; Krause, Lara – International Journal of Multilingualism, 2019
A Grade 4 English language teacher in a township school in Cape Town, South Africa, in her quest to equip learners with new target language resources, is not held back by the perceived boundaries dividing named languages. Instead she employs language in creative and goal-directed ways that we believe have not received enough focused linguistic…
Descriptors: Morphology (Languages), Slum Schools, Grade 4, Elementary School Students
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Lipovsky, Caroline – International Journal of Multilingualism, 2019
In line with a recent trend in sociolinguistic research focusing on the visual dimension of multilingual urban environments, this study investigates multilingualism, as seen in street signage, more particularly shopfronts, in the Parisian neighbourhood of Belleville. Through this illustrative account, the study aims to highlight the ways in which,…
Descriptors: French, Language Planning, Signs, Syntax
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Mendoza, Anna; Parba, Jayson – International Journal of Multilingualism, 2019
This study took place in a 300-level Filipino class at Hawai'i's state university. Originally, the researchers intended to study how English-Filipino translanguaging, the use of linguistic features of different languages to achieve meaning-making, (1) supports development of academic writing skills in Filipino for heritage learners who have…
Descriptors: Code Switching (Language), State Colleges, Tagalog, Writing Skills
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