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Howarth, Jason Paul; D'Alessandro, Steven; Johnson, Lester; White, Lesley – International Journal of Lifelong Education, 2016
Despite the widespread adoption of Massive Open Online Courses (MOOCs), no business model has emerged to make them sustainable from an institution standpoint. Using MOOCs as a marketing platform shows promise; but for this to succeed, it is necessary to understand the motivations of those who undertake them and to demonstrate how these same…
Descriptors: Online Courses, Large Group Instruction, Educational Technology, Technology Uses in Education