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Kuster, Ines; Aviles-Valenzuela, Maria Elena – International Journal of Educational Management, 2010
Purpose: The paper aims to analyse the relationship between market orientation (MO) and results in the field of higher education, considering the importance of university teaching staff MO in relation to satisfaction and establishing that this orientation is directly and positively affected by the MO of the upper hierarchical levels. The focus is…
Descriptors: Foreign Countries, Case Studies, Developing Nations, Teacher Administrator Relationship