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Maheshwari, Prateek; Seth, Nitin – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to suggest a methodology for evaluating the effectiveness of the flipped classroom (FC) model over traditional lecture-based teaching. It also proposed a tool to measure students' perception toward the flipped approach in context of Indian management education. Design/methodology/approach: This study employs…
Descriptors: Blended Learning, Academic Achievement, Teaching Methods, Learning Processes
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Agrawal, Shiv Ratan; Mittal, Divya – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to explore the key role of WhatsApp as WhatsApp-customer relationship management (w-CRM) for strengthening the relationship in the education sector. The paper is exploratory in nature. Design/methodology/approach: A self-administered questionnaire was developed with 20 items for four latent constructs. The…
Descriptors: Computer Oriented Programs, Handheld Devices, Computer Uses in Education, Undergraduate Students