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Showing 1 to 15 of 24 results Save | Export
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Mogaji, Emmanuel; Yoon, Hyunsun – International Journal of Educational Management, 2019
Purpose: Prospective students are exposed to abundant choices, and they are eagerly searching for information to select the best universities for themselves. Likewise, prospectuses are regularly produced by universities to meet this information needs; the purpose of this paper is to examine the key marketing messages used in their prospectuses.…
Descriptors: Foreign Countries, Marketing, Universities, College Choice
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Treshchevsky, Yuri; Igolkin, Ivan; Shatalov, Maksim – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to study the possibilities and potential barriers on the path of internationalization of the educational services market through development of the system of remote education. Design/methodology/approach: In order to determine the influence of development of the system of remote education on the process of…
Descriptors: International Education, Distance Education, Barriers, Educational Development
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Healey, Nigel Martin – International Journal of Educational Management, 2018
Purpose: The purpose of this paper is to investigate the challenges of managing transnational education (TNE) partnerships from the perspective of the home university managers. Design/methodology/approach: The study adopts a qualitative, "insider researcher" methodology. It uses a sample set of eight mangers who operate from the home…
Descriptors: Partnerships in Education, College Administration, Administrator Surveys, International Schools
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He, Lan; Liu, Ersi – International Journal of Educational Management, 2018
Purpose: The purpose of this paper is to identify the influence of cultural differences on the design and management of two franchise programs and one joint degree program run by a Chinese university in partnership with a British university and a French university. The cross-cultural challenges and the differences in the strategies taken by the…
Descriptors: Foreign Countries, Cultural Influences, College Administration, Governance
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Neale, Richard Hugh; Spark, Alasdair; Carter, Joy – International Journal of Educational Management, 2018
Purpose: Internationalisation has been a theme in UK higher education for a decade or more. The review of this paper, a practice-based case study, is to find how Winchester formulated two successive internationalisation strategies. Design/methodology/approach: The strategies were developed using a research-oriented method: grounded in the…
Descriptors: Foreign Countries, Global Approach, Universities, Evidence Based Practice
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Annansingh, Fenio; Howell, Kerry E.; Liu, Shaofeng; Baptista Nunes, Miguel – International Journal of Educational Management, 2018
Purpose: Higher education (HE) institutions create, disseminate, share and exchange knowledge through relationships among people, processes and technologies. Knowledge sharing (KS) in academia enables people within the institute to develop practices which allow them to collect and share what they know. This often leads to actions that improve…
Descriptors: Knowledge Management, Sharing Behavior, Higher Education, Foreign Countries
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Durkin, Mark; Howcroft, Barry; Fairless, Craig – International Journal of Educational Management, 2016
Purpose: During the last 20 years or so the changing environment in which universities operate has meant that commensurately more emphasis has been placed on marketing principles. In light of this emphasis, it is perhaps a little surprising that relatively little attention has been directed towards the processes by which universities develop their…
Descriptors: Higher Education, Student Recruitment, Case Studies, College Programs
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Page, Damien – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to provide a dialectical framework for the examination of performance management in schools. Design/Methodology/Approach: The paper is based upon a qualitative study of ten headteachers that involved in-depth semi-structured interviews. Findings: The findings identified four dialectical tensions that underpin…
Descriptors: School Administration, Guidelines, Qualitative Research, Semi Structured Interviews
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Mogaji, Emmanuel – International Journal of Educational Management, 2016
Purpose: The clearing system in the UK enables students without a university place after exam results have been announced to find suitable vacancies, as it is important for universities to fill their vacancies as any shortfall loses them a lot of money. The purpose of this paper is to examine marketing strategies adopted by UK universities on…
Descriptors: Foreign Countries, Marketing, Web Sites, Student Recruitment
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Elsharnouby, Tamer H. – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to integrate service marketing and higher education (HE) literature to develop and test a model that links customer participation behaviour with student overall satisfaction that stems from satisfaction with service augmentation elements. It also examines the influence of brand choice attainment on both…
Descriptors: Student Participation, Foreign Students, Student Behavior, College Students
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Dabic, Marina; Vlajcic, Davor; Novak, Ivan – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to take the emergence of the knowledge mobilization as an opportunity to develop an understanding of needs for catching up appropriate knowledge application in SMEs in the Republic of Croatia, Poland and the UK. It draws upon the "frame mobilization" literature, which illuminates the role that acts…
Descriptors: Entrepreneurship, Management Development, Foreign Countries, Educational Quality
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Diem, Sarah; Young, Michelle D. – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to explore the use of critical policy analysis (CPA) in the fields of educational leadership and policy. In addition to exploring how CPA compares to traditional research approaches in educational leadership and policy, the authors consider the influence of long-established ways of knowing, why scholars choose…
Descriptors: Educational Administration, Educational Research, Leadership, Educational Policy
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Maringe, Felix; Jenkins, Jennifer – International Journal of Educational Management, 2015
Purpose: This paper examines the experiences of engaging with academic writing of international doctoral students in the schools of humanities and education at a UK university. The purpose of this paper is to uncover the real accounts of international students whose cultural and language backgrounds are often marginalised and considered, not as…
Descriptors: Foreign Students, Academic Discourse, Writing (Composition), Anxiety
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Jiang, Nan; Carpenter, Victoria – International Journal of Educational Management, 2013
Purpose: The purpose of this research is to identify and critically evaluate key issues faced by an institution in the quest to implement higher education internationalization. Design/methodology/approach: A qualitative research is conducted in a post-1992 UK university. A total of 20 interviewees from three key departments participated in this…
Descriptors: Foreign Countries, Higher Education, Strategic Planning, Program Implementation
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Sayed, Naqi – International Journal of Educational Management, 2013
Purpose: The purpose of this paper is to examine the use of the Balanced Scorecard (BSC) in universities. Initially directed toward profit-oriented businesses, the BSC has since been adopted by many non-profit organisations with seemingly diverse objectives. A number of primarily publicly-funded universities and institutions, which are part of…
Descriptors: Universities, College Administration, Methods, Strategic Planning
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