Describes how the second half of the twentieth century saw the development of a global market in international education, so that by the 1990s, the systems of many host nations (e.g., Australia, Canada, United Stated, United Kingdom, and New Zealand) had become more market focused and were adopting professional marketing strategies to recruit…

Examined factors motivating international student choice of host country. Found that economic and social factors within the home country serve to "push" students abroad, while a variety of "pull" factors influence selection of a host country. (EV)

Outlines a model of factors critical to establishing and maintaining sustainable competitive advantage for education-services enterprises in international markets. The model, which combines industrial economics, management theory, and services marketing, seeks to explain the strategic decision-making environment in which the education exporter…

Reports a survey of 315 higher education and private secondary institutions in Australia, Canada, New Zealand, United Kingdom, and United States that investigated factors critical to success in international marketing of educational programs. Results suggest that two factor groups (reputation and resources, and possession of international…