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Cheung, Ming – Instructional Science: An International Journal of the Learning Sciences, 2011
Have you ever thought about why qualities whose definitions are elusive, such as those of a sunset or a half-opened rose, affect us so powerfully? According to de Saussure (Course in general linguistics, 1983), the making of meanings is closely related to the production and interpretation of signs. All types of design, including advertising…
Descriptors: Experimental Groups, Control Groups, Creativity, Advertising