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Rousu, Matthew C.; Thrasher, James F. – Health Education Research, 2014
Experimental and observational research often involves asking consumers to self-report the impact of some proposed option. Because self-reported responses involve no consequence to the respondent for falsely revealing how he or she feels about an issue, self-reports may be subject to social desirability and other influences that bias responses in…
Descriptors: Consumer Economics, Smoking, Measurement Techniques, Effect Size