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Yang, Bo; Nan, Xiaoli; Zhao, Xinyan – Health Education, 2017
Purpose: The purpose of this paper is to examine the role of independent vs interdependent self-construal in non-smokers' responses to an anti-smoking message that focuses on either personal or relational consequences of smoking. Design/methodology/approach: Two web-based experimental studies were conducted among US college non-smokers. In the…
Descriptors: Health Promotion, Smoking, Attitude Measures, Attitude Change