ERIC Number: EJ1000534
Record Type: Journal
Publication Date: 2012
Abstractor: As Provided
Vision and Reality in Electronic Textbooks: What Publishers Need to Do to Survive
Brown, Byron W.
Educational Technology, v52 n5 p30-33 Sep-Oct 2012
Today's electronic textbooks (e-texts) are technologically backward and over-priced. Yet publishers continue to press for contracts with colleges and universities that move toward the mandatory purchase by students of e-texts instead of printed books. The author lays out his vision for digital learning materials, explains the details of the present state of the textbook market, and argues that the current path of the publishing companies will lead them to failure. If the companies do not change, more visionary competitors will replace them.
Descriptors: Educational Technology, Textbooks, Books, Retailing, Higher Education, Colleges, Universities, Reader Text Relationship, Reading, Electronic Publishing, College Students
Educational Technology Publications. 700 Palisade Avenue, Englewood Cliffs, NJ 07632-0564. Tel: 800-952-2665; Web site: http://www.bookstoread.com/etp
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: Indiana; Michigan