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Young, Joshua E.; Potter, David J. – Communication Teacher, 2018
Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses. Objectives: This activity helps students understand audience as a more complicated concept--one that…
Descriptors: Public Speaking, Introductory Courses, Class Activities, Teaching Methods
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Kahl, David H., Jr. – Communication Teacher, 2012
Communicators are involved in persuasion every day. For students to be effective in their persuasive attempts, they need experiential practice in creating and evaluating persuasive messages that utilize persuasive strategies. Persuasive strategies can help speakers to influence their audiences to accept proposed ideas and the possible…
Descriptors: Persuasive Discourse, Communication Strategies, Experiential Learning, Class Activities
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Lemesianou, Christine A. – Communication Teacher, 2007
Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…
Descriptors: Advertising, Organizational Communication, Persuasive Discourse, Public Relations
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Seiter, John S.; Gass, Robert H. – Communication Teacher, 2007
This article describes an exercise that involves providing students with a basic understanding and demonstration of audience adaptation and then asking them to practice and evaluate the skill. In this exercise the instructor begins by providing students with background on analyzing and adapting to audiences. Then the instructor collects several…
Descriptors: Audience Awareness, Audience Analysis, Periodicals, Persuasive Discourse
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Fellows, Kelli L.; Madden, Steven J. – Communication Teacher, 2006
For many students, public speaking is a communication apprehension inducing event. Others may enter the public speaking classroom as confident speakers but are restrictive in their approach to topic selection and alternative solution development. Both scenarios present a particular challenge for teachers who require students to present a variety…
Descriptors: Public Speaking, Speeches, Speech Communication, Persuasive Discourse
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Meyer, Gary; Roberto, Anthony J. – Communication Teacher, 2005
For decades, scholars have worked to understand the precise manner in which messages affect attitudes and ultimately behaviors. The dominant paradigm suggests that there are two methods or routes to attitude change, one based on careful consideration of the messages and the other based on simple decision rules, often referred to as heuristics…
Descriptors: Persuasive Discourse, Air Transportation, Behavior Modification, Heuristics