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Sandlin, Michele – College and University, 2019
This feature focuses on the five areas an institution needs to know before implementing holistic measures. These include: what does a holistic review entail, how to be legally complaint, Sedlacek's noncognitive variables, applying student success measures, and the vital importance of training.
Descriptors: Predictor Variables, Success, Holistic Approach, Compliance (Legal)
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Freed, Lindsey R.; Howell, Leanne L. – College and University, 2018
The following article describes the planning and implementation of a university student recruitment event that produced a high (new) student yield. Detailed descriptions of how staff and faculty worked together to plan and implement this event are described.
Descriptors: College Students, Schools of Education, Preservice Teachers, Learner Engagement
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Stone, Ashley – College and University, 2018
This exploratory case study examined how college-bound seniors from a rural community formed their personal system of values and how those values informed choices concerning higher education. Furthermore, this article considers implications for outreach and recruitments strategies in rural communities as well as support once rural students arrive…
Descriptors: Rural Youth, Community Characteristics, Municipalities, Values
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Hesse, Erwin – College and University, 2017
This qualitative study explored nine admissions counselors' experiences with undocumented students at a public, four-year university in the state of Maryland. Findings suggest that admissions staff may confuse which policies apply for DACA vs DREAMers, a strategic recruitment plan does not exist to actively recruit undocumented students, and…
Descriptors: Student Recruitment, Undocumented Immigrants, College Admission, Admissions Counseling
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Harris, Michael S.; Smith, Marybeth – College and University, 2016
As state appropriations for higher education decrease, public universities rely increasingly on student tuition to meet their operating expenses. Many public universities depend on tuition paid by out-of-state students. Institutions maximize revenue-enhancing opportunities resulting from a supportive public policy and cultural environment.…
Descriptors: Student Recruitment, Higher Education, Tuition, Public Colleges
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Tucciarone, Kristy – College and University, 2016
This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…
Descriptors: Reputation, Advertising, Student Recruitment, High School Students
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Levin, Richard – College and University, 2016
All enrollment managers face some level of challenge related to decentralized decision making and operations. Policies and practices can vary considerably by academic area, creating administrative complexity, restricting the scope and speed of institutional initiatives, and limiting potential efficiencies. Central attempts to standardize or…
Descriptors: Foreign Countries, College Students, Student Recruitment, Value Added Models
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Smith, Rebel – College and University, 2016
There have been many drastic changes in higher education in recent years. State funding has decreased, leaving schools responsible for their own revenue growth and for balancing their budgets. Colleges and universities are closing departments and are no longer offering majors that are producing few or no graduates. Small colleges are closing, and…
Descriptors: Undergraduate Students, Student Recruitment, Online Courses, Traditional Schools
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Tucciarone, Kristy – College and University, 2015
This study investigates how universities can increase enrollment by advertising internships to prospective students during the college search process. The primary reason students earn a college degree is to secure a good-quality career with earning potential. Internships--the single most important credential for recent graduates--are the key…
Descriptors: Enrollment Management, Universities, Institutional Advancement, Internship Programs
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Dowling, Earl E. – College and University, 2015
"While community college enrollment has generally declined by about 2 or 3 percent annually in recent years--due to some extent to the improving economy--some colleges have bucked the trend" (Ashford 2015). What made the difference? Like many community colleges, College of DuPage has been concerned with access and affordability. The…
Descriptors: Community Colleges, Enrollment Trends, Access to Education, Paying for College
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Parks, Rodney L.; Evans, Brett A. – College and University, 2014
As adherents of vegetarianism and veganism form a dedicated minority within the United States and constitute comparatively greater proportions of the populations at U.S. colleges and universities, this qualitative study investigates the unique challenges these communities face in higher education. The exploratory study draws upon two sets of…
Descriptors: Higher Education, Nutrition, Qualitative Research, Barriers
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Dennis, Marguerite J. – College and University, 2012
Building on the principles of Enrollment Management (EM) and Strategic Enrollment Management (SEM), Anticipatory Enrollment Management (AEM) offers another level of managing enrollment: anticipating future enrollment. AEM is grounded in the basic principles of Customer Relationship Management (CRM) and includes strategic out-reach to parents and…
Descriptors: Enrollment Management, Enrollment, Student Recruitment, Higher Education
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McCoy, Amy – College and University, 2012
On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events…
Descriptors: Higher Education, College Choice, Student Recruitment, Enrollment
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Winters, Carla A.; Gurney, Gerald S. – College and University, 2012
When considering any type of alternative or special admission processes for incoming students, the university is charged with taking into account traditional admissions criteria such as high school grade point average (GPA) and standardized test scores as well as other attributes. These "other attributes" frequently include pressure to…
Descriptors: Selective Admission, Grade Point Average, Admission Criteria, Reading Skills
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Tremblay, Christopher W. – College and University, 2011
College Access Marketing (CAM) is a relatively new phenomenon that seeks to positively influence the college-going rate. This report defines CAM, describes CAM examples, and discusses how CAM seeks to counter barriers to college. It explores four main elements of CAM: information, marketing, advocacy, and social mobilization. Further, it…
Descriptors: Higher Education, Student Recruitment, Access to Education, Enrollment
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