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Adams, Amelia – College and University, 2009
This article focuses on the interaction between students and institutions as they move toward decisions related to college attendance. Enrollment managers will find this information useful as they work within their institution to develop and revise long-term recruiting strategies that benefit both the institution and future students. Typically,…
Descriptors: College Choice, College Attendance, Enrollment Management, Interaction
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Jones, Willis A. – College and University, 2009
This study examines the impact of fielding a successful college football team on institutional popularity using a dependent variable (admissions yield) and an independent variable (bowl game television rating) which have been unexamined in previous research on this topic. The findings suggest that college football success is correlated with a…
Descriptors: Higher Education, Campuses, Institutional Characteristics, Reputation
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Tucciarone, Krista M. – College and University, 2009
The purpose of this qualitative study is to analyze and understand what information students seek from a college's Web site during their college search. Often, college Web sites fail either to offer students an interactive dialogue or to involve them in the communicative process, negatively affecting students' college search. Undergraduate…
Descriptors: Majors (Students), Web Sites, Electronic Publishing, College Choice
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Anderson, Joan L. – College and University, 2006
Data from graduate student applications at a large Western university were used to determine which factors were the best predictors of success in graduate school, as defined by cumulative graduate grade point average. Two statistical models were employed and compared: artificial neural networking and simultaneous multiple regression. Both models…
Descriptors: Graduate Students, Grade Point Average, Predictor Variables, Success
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Christiansen, Douglas L.; Davidson, Cheryl J.; Roper, Carolyn D.; Sprinkles, M. Christine; Thomas, James C. – College and University, 2003
Surveyed high school juniors and seniors about the type of information prospective college students would like to see on college Web sites. Gathered information on preferences as they relate to stage in the college selection process and on the importance of the supporting Web pages of various departments. (EV)
Descriptors: College Applicants, College Choice, Higher Education, Student Surveys
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Sharp, T. E. – College and University, 1982
The responsibility of the admissions office in recruiting and admitting foreign students includes providing adequate and accurate information about program availability, financial aid, costs, and academic requirements; providing special personnel for handling applications; considering providing English language training; and providing adequate…
Descriptors: Academic Standards, Admissions Officers, College Administration, College Applicants
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Kennedy, Eugene; Bateman, Mark – College and University, 1999
Using data from a national longitudinal survey, a study explored factors predisposing students from single- and two-parent families to pursue postsecondary education and identified implications for enrollment managers and researchers. Results indicate that, although parents play the most pivotal role for each group of students, mothers are of…
Descriptors: College Applicants, College Bound Students, College Choice, Decision Making
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Poock, Michael C. – College and University, 1999
A study investigated the factors influencing the decision of 180 doctoral students in higher-education administration to apply to their current institutions. Factors found particularly important to students of color included academic reputation and faculty friendliness, in addition to those factors rated as important by students in general. (MSE)
Descriptors: Academic Aspiration, Black Students, College Applicants, College Choice
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Ott, Mary Diederich – College and University, 1991
A survey of applicants to a major state university investigated whether students who accept (n=461) and decline (n=488) admission offers have different ways of evaluating the admission process. Contrary to expectation, accepters did not rate all elements of the process higher than decliners. Blacks and whites also differed in their perceptions.…
Descriptors: College Administration, College Admission, College Applicants, College Choice
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Hossler, Don; Gallagher, Karen S. – College and University, 1987
A model of the decision-making process for college choice that has three phases (predisposition, search, and choice) is proposed, and the implications of this model for college and government policy formation are examined. (MSE)
Descriptors: College Administration, College Applicants, College Choice, Decision Making
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Olson, Carol; King, Milton A. – College and University, 1985
A survey of one university's graduate students examined influences on their initial consideration of the university and their ultimate decision to enroll. Variations in factors among the academic colleges of the institution were revealed. Further research on college choice within the graduate student population is recommended. (MSE)
Descriptors: College Applicants, College Choice, Decision Making, Graduate Students
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Boatwright, Micheal A.; Ouimet, Judith A.; Middleton, Tracy – College and University, 1999
A study examined the relationship between the colleges students select initially to receive their college entrance examination scores (high-choice set) and their choice of institution to attend (college-of-enrollment). Data were drawn from records of 105,000 students taking the American College Testing (ACT) examination and enrolling in 1994. A…
Descriptors: College Applicants, College Bound Students, College Choice, College Entrance Examinations
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Matthews, Mabel Jones; Hadley, Thomas D. – College and University, 1993
A study investigated how 362 Ohio high school seniors perceived the quality of selected state universities in Ohio and how those perceptions affected their choice of colleges to which to apply. It is concluded that students do use perceived quality as a basis for application. Implications for practice and further research are outlined. (MSE)
Descriptors: College Administration, College Applicants, College Bound Students, College Choice
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Oteri, Lisa A.; Malaney, Gary D. – College and University, 1990
A survey of 784 minority group applicants to the University of Massachusetts at Amherst who were accepted but did not enroll indicates that prospective students are very aware of racial incidents on campus and made college choice decisions based in part on that information. Black students were particularly affected. (MSE)
Descriptors: Black Students, College Applicants, College Choice, College Environment
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Milo, Katherine; And Others – College and University, 1989
After an unusual amount of negative publicity, California State University at Chico surveyed 500 freshmen and 250 junior transfer students and 500 students admitted but not enrolled concerning their perceptions of the publicity and reasons for attending or not attending. Results suggest the publicity had little influence. (MSE)
Descriptors: College Applicants, College Choice, Enrollment Influences, Higher Education
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