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Andini, Veena; Rao, Sandeep – College and University, 2018
In India, universities often study the broad characteristics of students who migrate to their state for educational purposes. This provides them with opportunities to collaborate with the state government in order to introduce education policies that can influence future students' migration decisions. While studies already exist that focus on the…
Descriptors: Foreign Countries, College Choice, Out of State Students, Probability
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McCoy, Amy – College and University, 2012
On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events…
Descriptors: Higher Education, College Choice, Student Recruitment, Enrollment
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Mattern, Krista D.; Woo, Sang Eun; Hossler, Don; Wyatt, Jeffrey – College and University, 2010
Admissions committee members often speak of "it" as an important consideration during the admissions process; however, empirical evidence documenting the efficacy of "it" as a basis for admission is scarce. The purpose of this research was to test the validity of student-institution it as a significant predictor of college success--specifically,…
Descriptors: Grade Point Average, College Admission, Admission Criteria, Predictor Variables
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Parrot, Teresa Valerio; Tipton, Stacia – College and University, 2010
Admissions officers around the country are hearing consistent calls to enhance their social media presence. Whether the pressure is from administrators, influential alumni, or peers across institutions, social media are touted as the next big thing in admissions marketing. But are social media strategies truly "strategic," or are they merely…
Descriptors: College Choice, Social Networks, Use Studies, Technology Uses in Education
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Head, Joe F.; Dunagan, Margaret W.; Hughes, Thomas M. – College and University, 2010
Many factors affect an institution's ability to provide campus visitors a high-quality experience: traffic, parking deterrents, street people, navigation mazes, concrete facades, and political agendas, among others. These challenges can be particularly significant for large public, metro, or suburban institutions. Changes as simple as the…
Descriptors: College Choice, Organizational Change, Relocation, College Admission
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Somers, Patricia; Tucciarone, Kristy; Austin, Jan; Keene, Barbara; Packnett, Gwen Deloach; Stoll, Laura – College and University, 2006
Movies are a pervasive cultural influence on the lives of young men and women. One only has to utter the words, "double secret probation" to a college audience to understand the extent of this influence. Yet the large body of research in film does not draw on higher education research. We explore how college choice and adolescent development…
Descriptors: Cultural Influences, Adolescent Attitudes, College Students, Higher Education
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Lolli, Anthony; Scannell, James – College and University, 1983
Institutional commitment, financial resources, and technical skills are essential components in meaningful, proactive marketing research. Some recently developed approaches and efforts illustrate the possibilities of such research. (MSE)
Descriptors: College Admission, College Choice, Declining Enrollment, Financial Support
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Dembowski, Frederick L. – College and University, 1980
A model of student college choice decision was formulated and empirically tested to be used as the basis to estimate the probability of whether a student would enter a particular college. Three components of the model were students' personal characteristics, the admissions process that the students experience, and college characteristics.…
Descriptors: College Admission, College Bound Students, College Choice, Decision Making
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Fincher, Cameron – College and University, 1979
Admission policies and academic standards are seen as two problem areas. The changes in admission policies and educational standards are examined and their impact upon each other is discussed along with the meaning of standards, adaptive instruction, academic placement and exemption, testing and grading practices, program assessment, etc. (MLW)
Descriptors: Academic Standards, Admission Criteria, College Admission, College Choice
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Hossler, Don; And Others – College and University, 1991
A small liberal arts college's program of home visits for recruitment and admissions was evaluated. Forty students and several parents receiving home visits were classified by grades and eventual enrollment in the college, then surveyed. Results indicate the visits were the reason most applied. However, other factors were more strongly related to…
Descriptors: College Administration, College Admission, College Choice, Grades (Scholastic)
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Ott, Mary Diederich – College and University, 1991
A survey of applicants to a major state university investigated whether students who accept (n=461) and decline (n=488) admission offers have different ways of evaluating the admission process. Contrary to expectation, accepters did not rate all elements of the process higher than decliners. Blacks and whites also differed in their perceptions.…
Descriptors: College Administration, College Admission, College Applicants, College Choice
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Widdows, Richard; Hilton, Peggy J. – College and University, 1990
An institution should know what its students expect of it and should perform post-enrollment evaluations of the extent to which those expectations are realized. A questionnaire with 30 factors based on Chadwick and Ward's attributes scale was sent to beginning students at a large Midwestern university. (MLW)
Descriptors: College Admission, College Choice, College Freshmen, College Students
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Goldgehn, Leslie A. – College and University, 1989
A survey of admissions deans and directors investigated the use and perceived effectiveness of 15 well-known marketing techniques: advertising, advertising research, a marketing plan, market positioning, market segmentation, marketing audit, marketing research, pricing, program and service accessibility, program development, publicity, target…
Descriptors: Admission Criteria, Advertising, College Admission, College Choice
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Tinto, Vincent; Wallace, Diane Lebo – College and University, 1986
In their role as counselors and advisers, college admissions officers can enhance student retention by helping prospective students develop reasonable expectations about their undergraduate education and by helping them choose the institution that is best for them. (MSE)
Descriptors: Administrator Role, Admissions Officers, College Admission, College Choice
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Grossman, Robert J.; Cooper, Dan W. – College and University, 1996
A study investigated the characteristics that 125 high school counselors considered most important in judging a college's academic reputation and whether those counselors, in assessing selected institutions, accurately applied the criteria they identified as most important in advising students about prospective colleges. Degree of counselor…
Descriptors: Academic Standards, College Admission, College Choice, Counselor Attitudes
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