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Tucciarone, Kristy – College and University, 2016
This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…
Descriptors: Reputation, Advertising, Student Recruitment, High School Students
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Tucciarone, Kristy – College and University, 2015
This study investigates how universities can increase enrollment by advertising internships to prospective students during the college search process. The primary reason students earn a college degree is to secure a good-quality career with earning potential. Internships--the single most important credential for recent graduates--are the key…
Descriptors: Enrollment Management, Universities, Institutional Advancement, Internship Programs
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Heitzman, Amy Claire; Somers, Patricia – College and University, 2015
Since the end of the military draft in 1973, women have entered military service in greater numbers: Women currently account for 16 percent of active-duty service personnel; by 2035, they will account for 15 percent of the total veteran population (National Center for Veterans Analysis and Statistics 2011). The profile of female veterans differs…
Descriptors: Veterans, Females, Profiles, College Choice
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Bista, Krishna; Dagley, Amy – College and University, 2015
This paper examines how international students obtain information about college in the United States when they are in their home countries. The findings reveal that the majority of students visit university websites to obtain information regarding various programs. Students also receive scholarships and/or assistantships from the university,…
Descriptors: Higher Education, Decision Making, Trend Analysis, Foreign Students
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Jacob, Stacy A. – College and University, 2011
In 1976 and again in 1995, several brave women chose to enroll at--and thereby to "gender integrate"--America's military colleges. In 1976, women were admitted to the Department of Defense (DOD) service academies after an Act of Congress changed a law so as to allow for their matriculation. Beginning in 1995, women were admitted to state-supported…
Descriptors: Higher Education, Military Schools, Military Training, Military Personnel
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Tucciarone, Krista M. – College and University, 2009
The purpose of this qualitative study is to analyze and understand what information students seek from a college's Web site during their college search. Often, college Web sites fail either to offer students an interactive dialogue or to involve them in the communicative process, negatively affecting students' college search. Undergraduate…
Descriptors: Majors (Students), Web Sites, Electronic Publishing, College Choice
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Tucciarone, Kristy – College and University, 2007
The purpose of this qualitative study is to analyze how advertising affects search and college choice among the plethora of college choice influencers. The results of the research indicate that parents, older siblings, friends, career aspirations, personal funds, scholarships, institutional reputation, location, sports, high school counselors, and…
Descriptors: Reputation, Advertising, Siblings, Scholarships