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Tucciarone, Kristy – College and University, 2016
This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…
Descriptors: Reputation, Advertising, Student Recruitment, High School Students
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Tucciarone, Kristy – College and University, 2015
This study investigates how universities can increase enrollment by advertising internships to prospective students during the college search process. The primary reason students earn a college degree is to secure a good-quality career with earning potential. Internships--the single most important credential for recent graduates--are the key…
Descriptors: Enrollment Management, Universities, Institutional Advancement, Internship Programs
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Tucciarone, Kristy – College and University, 2007
The purpose of this qualitative study is to analyze how advertising affects search and college choice among the plethora of college choice influencers. The results of the research indicate that parents, older siblings, friends, career aspirations, personal funds, scholarships, institutional reputation, location, sports, high school counselors, and…
Descriptors: Reputation, Advertising, Siblings, Scholarships
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Somers, Patricia; Tucciarone, Kristy; Austin, Jan; Keene, Barbara; Packnett, Gwen Deloach; Stoll, Laura – College and University, 2006
Movies are a pervasive cultural influence on the lives of young men and women. One only has to utter the words, "double secret probation" to a college audience to understand the extent of this influence. Yet the large body of research in film does not draw on higher education research. We explore how college choice and adolescent development…
Descriptors: Cultural Influences, Adolescent Attitudes, College Students, Higher Education