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Colburn, Michael; Fox, Daniel E.; Westerfelt, Debra Kay – College and University, 2011
Prospective graduate students select a graduate program as a result of a multifaceted decision-making process. This study examines the selection criteria that part-time MBA students used in selecting a program at a private university. Further, it analyzes the methods by which the students first learned of the MBA program. The authors posed the…
Descriptors: Graduate Students, Course Selection (Students), Evaluation Criteria, Performance Factors