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Kranzow, Jeannine – College and University, 2019
There has been a substantial increase in the number of graduate students enrolling at higher education institutions in the United States (McFarland et al. 2017). For practitioners and researchers serving in roles that support graduate student success, it is important to have an understanding of current enrollment data and trends as well as the…
Descriptors: Graduate Students, Enrollment, Enrollment Trends, College Choice
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Schulz, Hannah; Taylor, Alexander; Parks, Rodney – College and University, 2019
Critical languages refers to less commonly taught languages that the U.S. State Department has deemed necessary for U.S. national defense (Department of Defense 2000). In the current era of globalization and growing interconnectedness, the need for proficient speakers of critical languages has become increasingly urgent. While many foreign…
Descriptors: College Choice, Second Language Learning, Uncommonly Taught Languages, National Security
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Lukszo, Casey; Hayes, Shannon – College and University, 2019
Transfer students are an important population in higher education, and this has prompted a significant amount of research on their completion and success. Yet research on transfer student college choice and factors involved in the decision-making process remains fairly limited. Using a case study approach, the current research aims to identify and…
Descriptors: Decision Making, Two Year College Students, College Transfer Students, Undergraduate Students
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Andini, Veena; Rao, Sandeep – College and University, 2018
In India, universities often study the broad characteristics of students who migrate to their state for educational purposes. This provides them with opportunities to collaborate with the state government in order to introduce education policies that can influence future students' migration decisions. While studies already exist that focus on the…
Descriptors: Foreign Countries, College Choice, Out of State Students, Probability
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Lehmann, Whitney – College and University, 2017
This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the…
Descriptors: College Choice, Search Strategies, Online Surveys, Questionnaires
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Tucciarone, Kristy – College and University, 2016
This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…
Descriptors: Reputation, Advertising, Student Recruitment, High School Students
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Tucciarone, Kristy – College and University, 2015
This study investigates how universities can increase enrollment by advertising internships to prospective students during the college search process. The primary reason students earn a college degree is to secure a good-quality career with earning potential. Internships--the single most important credential for recent graduates--are the key…
Descriptors: Enrollment Management, Universities, Institutional Advancement, Internship Programs
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Heitzman, Amy Claire; Somers, Patricia – College and University, 2015
Since the end of the military draft in 1973, women have entered military service in greater numbers: Women currently account for 16 percent of active-duty service personnel; by 2035, they will account for 15 percent of the total veteran population (National Center for Veterans Analysis and Statistics 2011). The profile of female veterans differs…
Descriptors: Veterans, Females, Profiles, College Choice
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Bista, Krishna; Dagley, Amy – College and University, 2015
This paper examines how international students obtain information about college in the United States when they are in their home countries. The findings reveal that the majority of students visit university websites to obtain information regarding various programs. Students also receive scholarships and/or assistantships from the university,…
Descriptors: Higher Education, Decision Making, Trend Analysis, Foreign Students
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McCoy, Amy – College and University, 2012
On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events…
Descriptors: Higher Education, College Choice, Student Recruitment, Enrollment
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Jacob, Stacy A. – College and University, 2011
In 1976 and again in 1995, several brave women chose to enroll at--and thereby to "gender integrate"--America's military colleges. In 1976, women were admitted to the Department of Defense (DOD) service academies after an Act of Congress changed a law so as to allow for their matriculation. Beginning in 1995, women were admitted to state-supported…
Descriptors: Higher Education, Military Schools, Military Training, Military Personnel
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Hurtado, Sylvia; Pryor, John H. – College and University, 2011
The primary users of the current college ranking systems do not seem to be high-school students and families, but college presidents, board members, and development officers. As structured, the commercial ranking systems imply a precision that is not corroborated by research on what matters in college, nor can college quality be accurately summed…
Descriptors: College Choice, Educational Quality, Program Effectiveness, School Effectiveness
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Colburn, Michael; Fox, Daniel E.; Westerfelt, Debra Kay – College and University, 2011
Prospective graduate students select a graduate program as a result of a multifaceted decision-making process. This study examines the selection criteria that part-time MBA students used in selecting a program at a private university. Further, it analyzes the methods by which the students first learned of the MBA program. The authors posed the…
Descriptors: Graduate Students, Course Selection (Students), Evaluation Criteria, Performance Factors
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Mattern, Krista D.; Woo, Sang Eun; Hossler, Don; Wyatt, Jeffrey – College and University, 2010
Admissions committee members often speak of "it" as an important consideration during the admissions process; however, empirical evidence documenting the efficacy of "it" as a basis for admission is scarce. The purpose of this research was to test the validity of student-institution it as a significant predictor of college success--specifically,…
Descriptors: Grade Point Average, College Admission, Admission Criteria, Predictor Variables
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Mathis, Daniel; Tremblay, Christopher – College and University, 2010
For several decades, colleges have maintained an LGBT Web presence for currently enrolled students. These Web sites inform students about resources, services, events, and staff . They serve as a way to communicate a school's inclusivity and commitment to the LGBT population. Only recently have Web sites specifically targeted for the prospective…
Descriptors: Web Sites, Resource Centers, Homosexuality, Sexual Identity
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