ERIC Number: EJ1216937
Record Type: Journal
Publication Date: 2019-May-16
Leading Internal Communication from Enrollment Management throughout New Academic Program Implementation
Levine, Jeffrey P.
College and University, v94 n2 p31-36 May 2019
As a naïve young manager at a 30,000-student college, Jeffrey Levine vowed that if he ever participated on university cross-departmental teams building on a strong foundation from both student affairs and enrollment management (EM), he would never miss an opportunity to engage key faculty, senior leadership, and academic affairs leadership. Levine believes collective successes and momentum should not fly stealthily under the radar. But how would he become an amateur, in-house, championship-caliber public relations department? Fast-forward to a few years ago: Levine is helping a top ten-ranked engineering college cross-departmental team implement a new program across multiple system campuses. Remembering faculty feedback in that jam-packed auditorium where he had learned a valuable lesson, he wanted to let myriads of constituencies know that his team was listening, was influential without being the dean, and desired to leave a legacy for the university community. In this article, Levine discusses keys to assisting and motivating one's internal audience when implementing a new program: (1) Being transparent; (2) Building momentum; (3) Documenting progress; (4) Celebrating collective milestones; and (5) Saying what is next. Additionally, he highlights the importance of applying business resources, listing new program-specific external communications, providing program-specific metrics and results, listing upcoming dates and events, asking for feedback, and achieving successful connection results. He concludes with a discussion of alternative EM internal communication toolkit strategies.
Descriptors: Enrollment Management, Program Implementation, College Students, Organizational Communication, Enrollment, Feedback (Response), College Programs
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: email@example.com; Web site: http://www.aacrao.org/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A