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Levine, Jeffrey P. – College and University, 2019
As a naïve young manager at a 30,000-student college, Jeffrey Levine vowed that if he ever participated on university cross-departmental teams building on a strong foundation from both student affairs and enrollment management (EM), he would never miss an opportunity to engage key faculty, senior leadership, and academic affairs leadership. Levine…
Descriptors: Enrollment Management, Program Implementation, College Students, Organizational Communication
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Parks, Rodney; Taylor, Alexander – College and University, 2019
Registrars and other university offices are integral to students' full life cycle, from prospective students to alumni. In this more encompassing definition of enrollment management, registrars perform a number of duties that overlap with the objectives of enrollment management. This perspective paper analyzes the changes in the historic…
Descriptors: Role, Registrars (School), Enrollment Management, College Students
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Cramer, Sharon F.; Cooke, Connie F. – College and University, 2019
This is a conversation with Connie F. Cooke, Director, Financial Aid, State University of New York (SUNY) Buffalo State and Sharon F. Cramer, SUNY Distinguished Service Professor, Emerita, SUNY Buffalo State. They started working together twenty years ago when they began to implement a new student information system for the university. The SABRE…
Descriptors: Teamwork, Information Systems, Program Implementation, Enrollment Management
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Aagard, Tammy; Dodd, Shelley – College and University, 2019
Years ago, we learned of a higher education institution with a wonderful reputation for excellence that had incredible silos and disparate processes that were not student friendly. These processes included requiring students to reapply and have their transfer credit reevaluated if they wanted to change majors that were in different colleges at the…
Descriptors: College Students, Barriers, School Policy, Time to Degree
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Horn, Catherine L.; Marin, Patricia – College and University, 2017
To help admissions professionals achieve their diversity objectives, a strategy should be adopted that encourages universities to be more broadly self-reflective across a range of interrelated admissions policies and practices. Educational scrutiny is a data-analytic framework for campus-based understanding of the extent to which internal policies…
Descriptors: Alignment (Education), Organizational Objectives, Educational Practices, Student Diversity
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Harris, Michael S.; Smith, Marybeth – College and University, 2016
As state appropriations for higher education decrease, public universities rely increasingly on student tuition to meet their operating expenses. Many public universities depend on tuition paid by out-of-state students. Institutions maximize revenue-enhancing opportunities resulting from a supportive public policy and cultural environment.…
Descriptors: Student Recruitment, Higher Education, Tuition, Public Colleges
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Bourke, Brian – College and University, 2016
Institutions of higher learning are regularly identified in scholarship and conversation by their racial composition, which generally reflects a distinction between predominantly white institutions (PWIs), and minority-serving institutions (MSIs). While PWI is not an official designation for any institution in the United Stated, six categories of…
Descriptors: Racial Factors, Whites, Institutional Characteristics, Classification
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Bouse, Jim – College and University, 2016
Relationships are key to the success of everything higher education hopes to accomplish, from recruiting the next class to retaining them, guiding them to graduation, creating successful alumni, and fostering satisfied donors. Creation of those relationships can be engaged and facilitated by the technology, communications tools, and ideas…
Descriptors: Enrollment Management, Strategic Planning, Public Relations, Mass Media Use
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McGhee, Kenneth – College and University, 2016
Student retention is an important part of a strategic enrollment management plan. Many scholars have written about the challenges of helping students not only enroll in college but also complete their degree programs. Among students pursuing a doctoral degree in higher education administration, student retention is a popular topic. Many doctoral…
Descriptors: Enrollment Management, Enrollment, Higher Education, School Holding Power
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Levin, Richard – College and University, 2016
All enrollment managers face some level of challenge related to decentralized decision making and operations. Policies and practices can vary considerably by academic area, creating administrative complexity, restricting the scope and speed of institutional initiatives, and limiting potential efficiencies. Central attempts to standardize or…
Descriptors: Foreign Countries, College Students, Student Recruitment, Value Added Models
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Buster-Williams, Kimberley – College and University, 2016
Enrollment managers, like most managers, have goals that must be focused on with precision, excitement, and vigor. Enrollment managers must excel at enrollment planning. Typically, enrollment planning unites undergraduate and graduate recruitment plans, out-of-state recruitment plans, marketing plans, retention plans, international enrollment…
Descriptors: Enrollment Management, Enrollment Influences, Educational Practices, Admissions Officers
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Tucciarone, Kristy – College and University, 2015
This study investigates how universities can increase enrollment by advertising internships to prospective students during the college search process. The primary reason students earn a college degree is to secure a good-quality career with earning potential. Internships--the single most important credential for recent graduates--are the key…
Descriptors: Enrollment Management, Universities, Institutional Advancement, Internship Programs
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Barnes, Bradley; Bourke, Brian – College and University, 2015
The authors advance the concept that institutional culture is a purposeful framework by which to view SEM's utility, particularly as a cultural change agent. Through the connection of seemingly independent functions of performance and behavior, implications emerge that deepen the understanding of the influence of culture on performance outcomes…
Descriptors: Change Agents, Organizational Culture, Enrollment Management, Enrollment Influences
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Campbell, C. Dean; Smith, Jahmaine – College and University, 2014
Using qualitative inquiry and professional socialization as a framework to draw meaning from the work experiences of graduate admissions professionals, this project examines individual beliefs and organizational behaviors as they relate to enrollment management.
Descriptors: Enrollment Management, College Admission, Graduate Study, Qualitative Research
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Beaver, William – College and University, 2014
Non-selective Division III institutions often face challenges in meeting their enrollment goals. To ensure their continued viability, these schools recruit large numbers of student athletes. As a result, when compared to FBS (Football Bowl Division) institutions these schools have a much higher percentage of student athletes on campus and a…
Descriptors: Enrollment Trends, Enrollment Rate, Enrollment Management, College Athletics
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