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Bontrager, Bob – College and University, 2007
The practice of strategic enrollment management (SEM) can be likened to navigating a ship through uncharted waters. Dating back to the 1970s, the very concept of enrollment management came into being and has since evolved in the face of a steady progression of daunting challenges requiring repeated course corrections. A massive demographic…
Descriptors: Higher Education, Hydraulics, Enrollment Management, Strategic Planning
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Bontrager, Bob; Clemetsen, Bruce; Watts, Tom – College and University, 2005
This article describes a unique partnership involving a community college and a university, in which students are jointly admitted, are eligible to enroll concurrently at both institutions, and may combine credits for financial aid eligibility. Since 1998, more than 5,000 students have been admitted to the program, with more than 1,000 graduating…
Descriptors: Community Colleges, Dual Enrollment, Intercollegiate Cooperation, College Admission
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Bontrager, Bob – College and University, 2004
In the increasingly complex world of managing enrollments, success or failure hinges on building a solid foundation of concepts, structures, and strategies. This first of a two-part series reviews the core concepts and structural considerations that underlie successful enrollment management organizations. The purpose of this article is to…
Descriptors: Enrollment Management, College Admission, Administrative Organization, Educational Administration
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Bontrager, Bob – College and University, 2004
This second of a two-part series builds on the core concepts and structural considerations discussed in the first part (in the Winter 2004 issue of "College and University") to identify the core strategies and best practices that characterize successful enrollment management (SEM) organizations. Successful SEM operations place a high premium on…
Descriptors: Student Educational Objectives, Enrollment Management, Academic Achievement, Student Recruitment