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Examining the Native Speakers' Understanding of Communicative Purposes of a Written Genre in Modern Standard Chinese.
Yunxia, Zhu – Australian Review of Applied Linguistics, 1997
Examines the different attitudes of native speakers in understanding a written genre of Modern Standard Chinese--sales letters. The study focuses on the use of formulaic components appearing in real Chinese sales letters and compares these components with the advice given in textbooks. Findings reveal a gap between business teaching and business…
Descriptors: Business Education, Chinese, College Students, Foreign Countries