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Showing 1 to 15 of 48 results Save | Export
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Chong, James; Jennings, William P.; Phillips, G. Michael – American Journal of Business Education, 2018
When a portfolio is not actively managed to maintain a fixed investment percentage in each asset but rather maintains a fixed number of shares for each asset, the portfolio weights will change over time because the market returns of the different assets will not be the same. Consequently, portfolio betas computed as a linear combination of asset…
Descriptors: Business Administration Education, Marketing, Investment, Business Skills
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Carter, E. Vincent – American Journal of Business Education, 2015
This study examines an original dramaturgical method for creating virtual world experience called virtual world drama. The instructional focus is improving students' aptitude for analyzing ethnic identity by instilling both conceptual and multicultural competency. An exploratory research method is used, relying on observation (disguised and…
Descriptors: Multicultural Education, Observation, Marketing, Online Courses
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Faulds, David J. – American Journal of Business Education, 2015
This paper presents the results of a three-year research and teaching effort that focused on measuring the perceived effectiveness of Skype as a delivery platform for presentations made to students enrolled in a Professional MBA program by nationally acclaimed authors working in the area of social media. The research also investigated the authors'…
Descriptors: Marketing, Videoconferencing, Course Objectives, Instructional Effectiveness
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Gilfoil, David M.; Aukers, Steven M.; Jobs, Charles G. – American Journal of Business Education, 2015
Over the past decade, Web 2.0 has brought a wealth of opportunities for improving marketing effectiveness; social media platforms, in particular, have proven to be exceptional tools for realizing growth potential. The big question for businesses used to be how to measure and report financial return on investment (ROI) for social media ad spend to…
Descriptors: Social Networks, Outcomes of Education, Marketing, Advertising
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Cooper, Brett; Naatus, Mary Kate – American Journal of Business Education, 2014
This article summarizes the existing research on social media as a learning tool in higher education and adds to the literature on incorporating social media tools into collegiate business education by suggesting specific course content areas of business where LinkedIn exercises and training can be incorporated. LinkedIn as a classroom tool cannot…
Descriptors: Social Networks, Higher Education, Business Administration Education, Educational Technology
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Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C. – American Journal of Business Education, 2014
In the world of higher education, organizational strategies may take the form of a research, teaching, student-centered, comprehensive, or international strategy, just to name a few. This manuscript reports the results of a national survey examining the possible impacts of employing a market orientation strategy within schools of business and its…
Descriptors: Business Administration Education, National Surveys, Marketing, Organizational Effectiveness
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Miller, Louise – American Journal of Business Education, 2014
This paper describes a unique integrative business case appropriate for use in a managerial accounting course or other business courses related to economics or marketing. The case describes a scenario in which a managerial accountant is assisting in business decisions relating to factors influencing the profitability of a small manufacturing…
Descriptors: Spreadsheets, Business Administration Education, Managerial Occupations, Accounting
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Johnson, Katryna – American Journal of Business Education, 2013
Employers today expect that students will be able to work in teams. Cooperative learning theory addresses how skills such as decision making, problem solving and communication can be learned by individuals in group settings. This paper discusses how cooperative learning can be used in an online and blended environment to increase active learning…
Descriptors: Cooperative Learning, Online Courses, Blended Learning, Marketing
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Lukosius, Vaidas; Festervand, Troy A. – American Journal of Business Education, 2013
The number of American students studying abroad increases every year. That might suggest that recruiting students to participate in such an educational opportunity would present little difficulty. On the contrary, as domestic student participation in such programs has risen, so has the number of competing programs. Thus, the viability of any study…
Descriptors: Marketing, Study Abroad, Student Recruitment, Educational Finance
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Driscoll, Elizabeth; Comm, Clare L.; Mathaisel, Dennis F. X. – American Journal of Business Education, 2013
Much anxiety surrounds the future of higher education in the United States. With escalating costs, tuition, and class sizes, and the increasing exclusion of many poor and minority students, higher education needs to become more accessible and sustainable. This paper defines five "abilities" for the sustainability of higher…
Descriptors: Lesson Plans, Sustainability, Higher Education, Guidelines
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Eckert, James; Luqmani, Mushtaq; Newell, Stephen; Quraeshi, Zahir; Wagner, Bret – American Journal of Business Education, 2013
Most business schools in the U.S. are employing various initiatives to "internationalize" their curriculum in order to prepare students to participate more effectively in a globally interconnected business world. An integral part of these initiatives is to encourage more students to participate in study abroad programs. Though it maybe…
Descriptors: Business Administration Education, International Trade, Study Abroad, Experiential Learning
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Stegemann, Nicole; Sutton-Brady, Catherine – American Journal of Business Education, 2013
This paper introduces an activity used in class to allow students to apply previously acquired information to a hands-on task. As the authors have previously shown active learning is a way to effectively facilitate and improve students' learning outcomes. As a result to improve learning outcomes we have overtime developed a series of learning…
Descriptors: Foreign Countries, Active Learning, Outcomes of Education, Marketing
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Martin, Elizabeth M. – American Journal of Business Education, 2013
A report on a successfully implemented program to increase student participation in extra-curricular activities in an undergraduate business program with a high percentage of first-generation college students. A market-research study offered insight as to why students were not participating before the program was launched. Greater participation in…
Descriptors: Undergraduate Students, Undergraduate Study, Business Administration Education, Student Participation
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Eastman, Jacqueline K.; Aviles, Maria; Hanna, Mark – American Journal of Business Education, 2012
We illustrate a class organization process utilizing the concept of the Product Life Cycle to meet the needs of today's millennial student. In the Introduction stage of a business course, professors need to build structure to encourage commitment. In the Growth stage, professors need to promote the structure through multiple, brief activities that…
Descriptors: Business Administration Education, College Students, Student Needs, Need Gratification
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Ewing, Sara; Dover, Howard F. – American Journal of Business Education, 2012
Attempting to implement client-based projects within a single semester often overwhelms students and underwhelms the client and grading professor. In this paper, we share results from a two-year pilot project in which the components of a client project were split between several classes. We discuss the client project model as a valuable teaching…
Descriptors: Consultation Programs, Theory Practice Relationship, Praxis, Teaching Methods
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